The Approach

We developed a brand experience that conveys trustworthiness in both their products and customer experience, and is personal and highly relatable. With a fun, warm, and clean aesthetic, the brand visuals elicit a high-end, approachable vibe that appeals to their largely female customer base. Specific features of linear illustration, a light color palette with bold and vivid accents, and a custom American-influenced typography were implemented. The logotype is friendly, and simple and without being too minimal; the overall brand is memorable and lovable.

Services

• Content Strategy
• Wireframing
• UI Design
• Brand Identity